The NFL has a problem with Instagram.
In the midst of the NFL Draft, a rash of players have gone public with their Instagram accounts, and some are even taking the opportunity to get a little more serious about social media.
The latest from SportsLine: The Eagles and Giants traded a few draft picks to get QB Carson Wentz, according to sources.
And, the Colts reportedly had a deal for WR Josh Gordon, who is being courted by the Falcons.
So, what’s going on?
Are we seeing a trend?
We recently spoke with NFL Commissioner Roger Goodell about it, and he seemed to agree.
While we don’t know the exact number of players who have their Instagrams open to the public, we do know that the NFLPA has seen an uptick in player engagement since the 2017 season.
In fact, they’ve increased their engagement by a whopping 10 percent since the season started.
It all started with the Patriots, who started off their 2017 campaign with over 5.3 million followers.
Then came the Cardinals, who went up to 7.3.
That followed a surge of 6.9 million following the Cardinals.
In 2019, the Eagles went to 6.8 million followers, the Vikings went up from 5.4 million, and the Panthers went from 4.9 to 6 million.
And that’s just in the first year of the new social media policy, as of October 2017.
According to the report from The Wall Street Journal, players were still engaging with fans via Instagram in 2020, and that number continues to grow.
In 2017, the NFL was only able to crack the top 10 in Instagram engagement with 6.3 percent of its fans following a player.
By 2019, that number jumped to over 12 percent.
According to the Wall Street Times, the number of Instagram followers of NFL players increased by over 30 percent in 2019 and by over 40 percent in 2020.
It’s clear that the growth in Instagram numbers isn’t limited to the players.
In 2021, the league saw a 20 percent increase in Instagram followers.
By 2021, there were more than 15 million Instagram followers, and by 2022 there were about 14 million.
It’s not just players that are getting in on the act.
According the report, there’s been an increase in other teams too, with a 10 percent increase for the Eagles.
There were even some NFL-related companies making an effort to get in on this action, with The Associated Press reporting that the Dallas Cowboys are the latest to get into the action.
The Wall Street Report has a list of the top 20 NFL players, and here’s where they rank in their Instagram followings.
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