Why are the Caron Foundation’s products getting a bad rap?

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Caron foundation is a brand that started out as a foundation for the wealthy, but it now has a global reach and has grown to become one of the most profitable beauty brands in the world.

Caron has over 2 million followers on Twitter, and the brand is selling products across a range of categories including beauty, skin, skincare, hair, and more.

In August 2017, Caron was named the top brand on Twitter for the fifth consecutive year, beating out even brands like Burt’s Bees and Revlon.

Carons success has come at a time when brands like JCPenney, Hanes, and Neiman Marcus are all being accused of over-promising in the face of a shrinking beauty market. 

In an interview with CNBC’s “Squawk Box” this week, Carons chief creative officer, Alex Smith, revealed the company has been “trying to do everything possible to keep it going.” 

“There’s a lot of pressure on us from other brands to sell as quickly as possible, and we have to balance that with making sure we have a strong brand presence, a strong customer experience, and a strong product line,” he said.

Smith added that the brand has been in talks with a number of retailers to get products in stores before the holidays, but he said the conversations were still in the early stages. 

“Right now, it’s just a process of getting products in store,” he explained.

“We are in talks to a number [of] retailers to try to get them to sell them in our stores.” 

Caron’s product lineup is also being criticized for its overpriced, overly-shiny packaging, as well as for being “too expensive.” 

The company’s latest venture into the beauty industry is the Carons Skin Foundation, a foundation made with a blend of coconut oil, olive oil, and avocado oil.

The company has already expanded into the fragrance market, releasing its own perfume, “The Carons” that is available for $24.99 at the Carondale Beauty Supply Store.

“We are looking at the fragrance and the cosmetics category and our products are going to be able to compete with them,” Smith said. 

Smith said the brand’s focus on making its products affordable has allowed it to grow at a rapid pace.

“I think we’ve been able to make our products affordable in the marketplace,” he continued.

“So, we have an opportunity to compete and we are able to expand at a pace that is quite rapid.”

While Carons products are already on shelves, Smith said the company would like to expand into other categories.

“We have an exciting future with a lot more brands coming up in the beauty space and we think it’s going to drive a lot growth,” he noted. 

Carons Skin foundation also has a brand partnership with Revlon that will give Carons access to the brand, which could be a lucrative opportunity for the company in the future. 

Revlon has said that the partnership could potentially be worth up to $300 million in annual revenue. 

Although the Carontas Skin Foundation has a relatively small sales volume, Smith indicated that the company’s product line is growing.

“This is not something that we have had to spend a lot time and effort on, but we do believe that we are going for it,” he stated.

“There are a lot bigger things that we can do with our product portfolio, and that is what we’re focusing on.”


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