On Monday, the National Geographic Society announced that it had selected Loreal Powder for the first time in its history to be a brand for all Americans.
Loreal, which is a “lightweight foundation with a softening effect that absorbs quickly and absorbs evenly,” is a blend of natural ingredients that “delivers a long-lasting, lightweight foundation that is designed for all skin types.”
According to the foundation’s website, Loreal “can be used daily and night.”
As of Wednesday morning, the brand had received more than 11,000 reviews on Amazon.com, and its sales were expected to exceed $1.5 million by the end of the year.
The announcement comes as Loreal has been at the forefront of the “natural beauty revolution” since its inception in 2012.
In 2015, Loremexox, a cosmetics company that specializes in “natural” makeup, launched its Loremox Pure Essence Foundation.
That year, the company also launched its “Loremox Plus” foundation, which has since been a popular option for people looking to get a “natural glow.”
The “Loremax Plus” product is also available in a wide range of color combinations, including “green,” “white,” and “purple.”
Lorelax also has its own line of “Lemonskin,” which is an “all-natural, water-based formula for a light, glow-in-the-dark, natural-looking complexion.”
According in the company’s description, “The Lemonskin Foundation contains 10 percent glycerin, 5 percent sodium hyaluronate, and 5 percent emollient, as well as essential oils and fragrance.”
In 2018, the Loremuxox brand was launched by the Lymax Group, a global cosmetics and health company, and the brand is now a registered trademark of the L&M Group, which also includes Cosmetics, Cosmetics & Lifestyle, and Cosmetics International.